Building a better world

The ABB brand promises "Power and productivity for a better world." Our new advertising campaign is built on real examples of ABB technologies delivering on this promise by improving energy and resource efficiency around the world, and by helping our customers to do more using less.


Campaign stories

Connecting renewable energy to the grid Connecting renewable energy to the grid

Big cities need large amounts of electricity. Renewable power often needs to be transported hundreds or even thousands of kilometers.

Saving energy with ABB drives Saving energy with ABB drives

ABB’s installed base of low-voltage drives, which control the power consumed by electric motors, saves 140 million tons of carbon dioxide each year.

Drinking water from the sea Drinking water from the sea

Water is the cradle of life, but many parts of our planet are critically short of drinking water. ABB water solutions are helping to turn that around.

A new wind for offshore farms A new wind for offshore farms

An ABB technology is helping to link the world’s most remote offshore wind farm to the grid, with minimal environmental impact.

The best solutions for a busy city The best solutions for a busy city

Intelligent building controls, regulating lighting and ventilation, win awards for energy savings in Singapore.

Fuel-efficiency on the high seas Fuel-efficiency on the high seas

Royal Caribbean is treating its passengers to a smoother ride, and itself to lower fuel costs, with ABB’s electric propulsion system.

Refining plant processes Refining plant processes

Power and automation systems helped increase productivity as well as energy efficiency at Hydro’s main aluminum plant.

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