The interior pages should adopt the print media grid, which leaves designers the freedom of creating a variety of diverse and creative layouts that support the ABB brand through a professional, consistent style.
The following items are standard features to be used on all brochure interior pages, regardless of content, design or business unit:
1. Typography using the corporate typefaces
2. Predominate white space for a clean, contemporary look
3. The ABB Wordmark
Please note: Bleed images or decorative graphics (like tints or watermarks) off the top, bottom and sides of pages are permitted, provided they follow the proper colors and print media grid, and that the overall impression of the page is one of a white background
