The ABB Slogan

The ABB logo graphic is currently only allowed to be used in advertising and trade fair and exhibition panels and as the final end slide of PowerPoint presentations.

Here are the files for proper reproduction of the ABB slogan and logo.

• The slogan must appear in English. If you are using the slogan in a country where it is required legally to translate the slogan, please contact Creative services. We will arrange the translation and for new artwork to be produced. The English artwork must not be adapted locally
• The side by side version is the preferred version, and must be used whenever space permits. The version with the slogan below the logo is only for use when available space is not sufficient for the side by side version, such as a single column advertisement.
• The slogan must always be reproduced with the artwork provided, please do not attempt to recreate the logo and slogan artwork in any way. The colors, size and relationship of the logo and slogan combinations may not be altered. If you are have problems using the slogan artwork, please contact Creative services
• The slogan graphic should not be used in text or used as a headline. It can not be used on the front covers of brochures or reports
• Neither the slogan or the slogan graphic can not be used with other promotional or merchandising materials
• Click on the links in the table below to download the logo/slogan combination with standard or bold versions of the ABB logo in the following file formats:
  • .eps, .ai - vector artwork suitable for high resolution print, signage and display graphics, silkscreen and embroidery processes
  • .tif - high resolution bitmapped artwork suitable for print
  • .jpg - screen resolution for internet, multimedia and Microsoft Office applications (Word, PowerPoint)