Global Brochure Policy
A new global brochure policy was introduced in March 2002, and updated in December 2003, to ensure that the following objectives are met for all
ABB brochures:
- Achieve message consistency
- Avoid duplication of efforts and provide cost inefficiencies
- Establish and adhere to common processes in external communications
The policy clearly outlines the objectives of each type of brochure and provides checklists to aid in clarifying the purpose of the brochure,
it's content and execution. The policy also outlines the role of different levels of brochures within a brochure hierarchy, further clarifying the
individual purpose of each type of brochure. Additional information is provided concerning page and book sizes and where to access the most
up-to-date information concerning boiler plates and visual identity guidelines.
Please note that if you are comissioning photograpphy for your publication, your photographer must follow the photography safety guidelines.
Please follow the link at right for more information.