ABB organizations must avoid the creation and promotion of symbols or visual sub-brands designed solely to differentiate and establish a sub-identity within the ABB Group without providing any added value in the market.
The development of any sub-identity, and its corresponding applications must be sent to Corporate Communications for approval prior to distribution, and must comply in full with the visual identity system.
Only in extraordinary circumstances is the use of a graphic symbol other than the ABB Logo approved as shown in the subsections to this page.