The calendar project was initiated by Fruzsina Hasarnyi, as both an internal and external promotional tool. The primary audience will be ABB customers across all business segments, and the primary distribution channel will be the US sales force, who typically order some modest holiday incentives for their customers. The calendar may be ordered on-line through Goldman Promotions at www.abbstore.com.
By combining the attractive, existing photo contest photography with graphics which support the "One Team" materials, we were able to create an eye-catching calendar which reinforces the ABB brand.
Project responsibles: The project was facilitated through Peter Lange, who coordinated usage permissions with the photographers and followed through with the calendar promotion efforts, assisted by Ron Kurtz. Philip Lewin designed the calendar, and did the production work, as well as creating on-line promotional and distribution tools in conjunction with Goldman Promotions. Kathie Boettrich managed the process and finances on behalf of Fruzsina.
Agency responsbile: The entire process was done in house.
Example posted: December 3, 2001
Calendar sample:
ABB US 2002 wall calendar