In response to the increasing value of industrial branding, the Executive Committee requires that all communications, including marketing communications, promote a single ABB Brand.
Marketing communications promote the ABB Brand through the proper use of the ABB Logo. The ABB Logo is now used on its own. No individual business area, business unit, company, division or any other unit signatures should be promoted on marketing communications materials. Entity or unit names are only to be used when they are legally required, such as in correspondence, address identification, in legal documents, etc.