In todays business environment ABB is responding to what we call the silent revolution. Globalization, deregulation, privatization, industry consolidation, the environment, new technologies, eBusiness, collaborative commerce - these are the portents of this revolution. More changes, faster changes, increasing complexity. Therefore we organized around our customers and channels to market. We are the first in our industry to take this step.
Our structure is managed by an international group of managers with extensive experience in their industries. Their experience is leading ABB and its employees to be fast and agile, keen and smart; take chances and push the limits of convention; don't be afraid to take a stand for what you believe in; create value for all your stakeholders; look for the contrarian perspective. When confronted with a new idea, say "Why not?" instead of "Yes, but . . ."