Prime Devices featured in Sales and Marketing Magazine Article

For Immediate Release:

Chicago, IL, November 1, 2006; Prime Devices Corporation, ABB Control's rep here since 1987, recently was recognized in "Sales & Marketing Management Magazine" for its work to promote and professionalize the outsourced sales force system of selling.

"We have to give our long association with ABB a lot of credit for the recognition we've received," notes Prime Devices founder and president Charles Cohon. "ABB always has held its reps to very high standards and challenged us to outperform our industry. Knowing that the bar has been set very high has forced us to think creatively and sell aggressively, and some of that creative tension naturally has spilled over into the work we've done to promote the rep industry in general."

Some of the areas where ABB's influence has "spilled over" into work on behalf of reps is Cohon's service as Vice President of Research of the Manufacturers' Representatives Educational Research Foundation (mrerf.org) and the work he does to help national sales and marketing fraternity Pi Sigma Epsilon (pse.org) recruit sales professionals to serve as coaches and judges at PSE's regional and national conferences.

Sales & Marketing Management Magazine is a publication of VNU business publications with a paid monthly circulation of 65,000 copies. According to the VNU web site, S&MM "Provides senior sales and marketing executives with the information they need to stay ahead of their competition, and to manage and motivate their staffs more effectively."

Read the complete Sales & Marketing Management article titled: " Shaping the Profession of Sales"

Prime Devices is a manufacturers' rep company founded in 1984. ABB Inc, Automation Products, Low Voltage Products & Systems is a leading manufacturer and supplier of automation and control products. ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in approximately 100 companies and employs about 107,000 people.