Market penetration in the UAE to develop the commercial UPS offering

2015-03-31 - ABB in UAE signs third party channel agreement with SiteTechnology LLC

In line with ABB’s global strategy for profitable growth and market penetration, ABB in the UAE has signed a third party channel agreement with Site Technology LLC to develop the commercial UPS business in the UAE. ABB has the bases covered when it comes to power protection of sensitive loads. Covering applications from computer rooms through to large data centers and complete industrial plant protection, ABB has the UPS or voltage conditioning technology for every need. From a few kW to applications of many MW and a wide range of supply voltages.

Site Technology LLC is a leading turnkey solutions provider of a wide range of services from design, supply, installation, commissioning, maintenance and operations of all systems and equipment in different specialized activity sectors.

Market penetration in the UAE to develop the commercial UPS offering :

Posted by ABB on Tuesday, March 31, 2015


Gus Abboud, local division manager, Discrete Automation and Motion (DM), MEA, highlighted the importance of the co-operation between the two companies and, said: “It’s with great pleasure; I sign this long term agreement with Site Technology. We have full confidence in Site Technology, not only the UAE, but also in the larger Middle East and Africa markets. This is part of our strategic initiative, where ABB comes together with partners to maximize profitable growth.”

“The intention is to expand ABB’s offering of various products via Site Technology, in order to take advantage of their local setup and strong structure in key segments that are essential for DM Power Conversion Business,” added Naji Karam, sales manager, DM PC Lower Gulf.

Site Technology said its cooperation with ABB in the UAE market was a natural continuation to its previous initiatives in Saudi Arabia, Qatar and Lebanon, with a short term target to cover Iraq and Jordan soon, as part of its drive to expand all over the region. Site Technology hosted the signing ceremony in its Beirut offices.

ABB appoints channel partners to offer fast, effective and reliable sales, support and services to its customers. ABB’s channel partners are trained and authorized to support customers in a range of product specialist roles – from consulting, component dimensioning to project management and after-sales services.

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