2009-08-04 - “Event Marketing Magazine” calls out ABB’s B-to-B program
NEW BERLIN, WI, August 3, 2009 . . . The ABB Automation Products Rolling Road Shows have earned a Silver Award for Best Mobile Marketing Program, in the B-to-B (Business-to-Business) category from “Event Marketing Magazine” for 2009. The awards are being announced in the trade journal’s August issue, which is reaching subscribers now.
“It is terrific to earn this, when this sales tool is evaluated against other entries in the category,” noted Mike Brown, Commercial Marketing Manager for ABB, Low Voltage Drives. “But, what is particularly satisfying is the feedback from our sales team that these vehicles provide a way to open the doors into seeing new prospects, and growing existing customers, via the ability to show them products in working demonstrations.”
Practical Sense
The competition, according to the magazine, is open to “marketers, agencies, suppliers, and manufacturers involved in the event, sponsor trade show, sponsorship, mobile, hospitality, production, nightlife, retail, meeting, and field-marketing arenas.”
The Rolling Road Show units that earned the award are pull-behind units, of which there are two; additionally, two new units added this year, are self-propelled and feature expandable sides that double the exhibit and usable space when the vehicles are set up, require a 50 by 40-feet footprint for space. Called “Expandables,” to distinguish the two new mobile exhibits from the two “Trailers” that ABB Low Voltage Products continues to use, the fleet now reaches four units.
“These rolling units illustrate the way ABB is going to customers and prospects -- taking our value propositions and products right into the parking lots of our targets and customers. In a fiercely competitive market and economy, this tactic makes practical, and economic, sense,” Brown noted. The four units, during the remainder of the year, will be used “to interact with 15,000 to 17,000 prospects and existing customers,” he said.
EEI Global, a third-party builder of mobile units based in Michigan, worked as the general contractor to keep the schedule on track, with subcontractors from various businesses throughout the Midwest handling details and build-outs of demos and components.
“It’s a pleasure when a customer and partner that we work with earns this kind of laudatory distinction from a third-party media,” said Derek Gentile, the president and ceo of EEI. “The planning and work that went into these units was intense – and this is that part of the project when it is rewarding to see the work succeed.”