The world of ABB – where every day we make a fantasy island a reality, help save a cultural landmark, and carry skiers to the top of the slopes, all with efficiency and economy.
Our advertising campaign gives an idea of the size and scope of our products and services in North America and how ABB touches millions of lives worldwide every day.
Our advertisements celebrate our employees, using ABB employees in the commercials, and are based on our many successes. Go behind the TV to read about our employees' involvement as well as stories about our customers that helped shape our message.