Logo
The logo is the only visual symbol for the ABB brand. The logo is available in many different formats. It is important to use the correct version to get the best result in different media.

Corporate colors
ABB has developed a color palette for print and electronic media. We have rules about how and in which combination they can be used.

Corporate typefaces
ABB has specific typefaces that were chosen for their readability and visual impact. Using only the specific typefaces ensures a uniform look for all material.
Templates
We provide templates for much of our marketing material. This makes creating documents quick and easy, and ensures a uniform ABB look.
Welcome to the ABB Visual Identity training site. We've developed exercises and games to help you understand how and why we do things. On the following pages we'll explore the ABB logo, corporate colors, corporate typefaces, and templates. We've tried to make this material informative and user-friendly. When you have questions or want to learn more, please consult the ABB Visual Identity Web site http://www.abb.com/visualidentity. You'll be able to find all your answers there. Have fun!