ABB is enabling smarter, more resilient hospitality infrastructure as Saudi Arabia rapidly expands its tourism sector. From flagship resorts to critical public facilities, ABB’s technologies are powering sustainable hospitality growth in the country’s most ambitious destinations: AlUla.

Located in the northwest, AlUla is at the heart of the country's push to diversify its economy and showcase its cultural and natural heritage – a key pillar of Saudi Arabia’s Vision 2030. Officially opened to international visitors in 2019, the region has quickly emerged as a global destination for heritage, wellness, and luxury travel, welcoming over 286,000 visitors in 2024.  

Through its authorized partners, ABB has delivered advanced electrification and automation systems to support both guest experiences and operational resilience in AlUla’s high-profile hospitality developments. These include intelligent lighting control, building automation systems, and low-voltage power distribution solutions – technologies engineered to ensure safe, seamless, and sustainable operations in even the most remote environments. 

ABB’s role in AlUla aligns closely with the goals of Vision 2030 and ABB’s global “Mission to Zero” initiative. Together, these initiatives emphasize regenerative tourism, energy efficiency, and carbon-conscious infrastructure. ABB’s systems are engineered to help customers reduce energy waste, optimize operations, and future-proof facilities – all without compromising the guest experience. 

With its strong local partnerships, technical expertise, and legacy of innovation, ABB is enabling Saudi Arabia’s hospitality sector to outrun the challenges of scale, geography, and sustainability, delivering future-ready infrastructure that enhances operational excellence and elevates the guest experience.