Channel partners
In a fast-changing market, we help you grow by combining your expertise with our technology and support. We invest in your success as part of our team.
Why partner with us?
- Tailored programs to boost capabilities and expand reach
- Access to world-class resources and a globally trusted brand
- Backing from a leader in innovation, quality, and integrity
With decades of experience, we support you commercially, technically, and strategically - unlocking new opportunities and driving your business forward.
Success starts with the right partner
Tab 1
- Tab 1
Offerings
Tab 1
- Tab 1
A Partnership Built on Trust
Programs
- Programs
- Channel partners
- Get onboard
<p>We are here to equip you with the right tools, knowledge, and resources needed to deliver with confidence. Explore our programs and see how we can drive growth - together. </p> <p>Starting from our broad and proven product portfolio, we’ve developed programs tailored to different levels of partnership. These programs are designed to support channel partners in seamlessly integrating ABB technologies into their systems and solutions.</p>
The ABB Value Provider Program is a global channel partner program for distributors, wholesalers, panel builders, installers, service providers, system integrators, or power product OEMs. Authorized members of this premium program are called ABB Value Provider. Accredited by ABB, our Value Providers have demonstrated their commitment to delivering high-quality service and support that meet rigorous standards of integrity.
By partnering with an ABB Value Provider, customers receive the same level of expertise and impartial guidance that you would expect from ABB directly, coupled with the channel partner’s in-depth local knowledge and experience.
There are different technical and branding programs to meet diverse needs and suit different cooperation models.
Technical Program
- FastFlexTM – where ABB delivers a pre-assembled panels or preconfigured solutions, allowing the partners to choose the flexibility level that best suits them
- License Cooperation – where ABB provides the core technology (circuit breakers, protection relays, instrument transformers/sensors) and the know-how to the channel partners who, through a license, manufacture the panel as per ABB’s design
- Technical Cooperation – where ABB provides the core technology to the partners and, where required, supports them in the design, engineering and testing of their solution to meet specific market requirements
Branding Program
- Channel partners who incorporate a significant amount of ABB components are eligible to use a label on their solutions (ABB Built-in Technology).
This allows our partners to leverage the strength and recognition of the ABB brand.
This program offers an extensive toolbox of supporting materials to enhance distributors’ online presence and maximize sales. The purpose of the program is to support our partners to grow sales and strengthen their omnichannel approach to the market.
We support our panel builder partners by providing solutions and components that they can rely on for future-proof, robust, and reliable switchgear designs.
Please see the Offerings for information about our portfolio.
With our broad and proven product portfolio, we support OEMs in seamlessly integrating ABB technologies into their systems and solutions.
Please see the Offerings for information about our portfolio.
We empower distributors to deliver quality products on time – helping ensure excellent service for end customers and driving growth for their business.
Please see the Offerings for information about our portfolio.
Our end-to-end medium-voltage portfolio allows system integrators to deliver complete, standards-compliant vendor-agnostic solutions to their customers.
Please see the Offerings for information about our portfolio.
Video
Tab 1
- Tab 1
Frequently Asked Questions
The easiest way to get started is to fill out this form. One of our team members will contact you and guide you forward.
The ABB Value Provider is a premium partnership program for our top-tier channel partners - those with the highest level of technical and segment expertise. Our Value Providers meet rigorous standards across sales, support, service, and engineering. ABB officially certifies these capabilities to ensure that these partners can deliver high-quality service and support.
Working with an ABB certified partner gives end customers greater confidence, reduced risk, and improved performance and reliability. Longterm advantages are more difficult to guarantee when working with noncertified partners. Certified partners are trained and validated by ABB, have access to our full portfolio, follow strict quality standards, and deliver superior service - advantages noncertified partners cannot guarantee.
ABB supports the development of partner expertise through a comprehensive enablement framework that includes training, tools, and hands-on support. Through this end-to-end model, ABB helps partners continuously build strong sales capabilities and deep engineering expertise, ensuring high-quality solutions and long-term customer success.
ABB provides structured access to its accredited laboratories and specialized testing facilities as part of its partner ecosystem. Certified ABB partners may access these facilities depending on their certification level, solution scope, and project requirements. This ensures that the project outcome is aligned with ABB’s quality, safety, and technical standards.
The most effective approach for partners new to medium-voltage is a structured onboarding journey. This includes training and certification, defining a clear scope, leveraging ABB expertise, and gaining hands-on experience through supported projects. This approach allows partners to build their capabilities safely, confidently, and sustainably.
Yes. Under the TCA program, ABB supports its partners with type tests within the framework of its technical program, ensuring that solutions meet the required performance, safety, and compliance to standards.
ABB can provide:
- Access to type-testing capabilities aligned with ABB standards and international norms
- Technical guidance and expertise throughout the testing and validation process
- Collaboration with ABB specialists to ensure accurate execution and interpretation of tests
ABB’s support through audits means working collaboratively with partners to ensure quality, consistency, and continuous improvement. Through structured audits, ABB helps partners strengthen processes, documentation, and technical capabilities, enabling them to maintain high standards across project delivery and service.
Yes, SF₆-free medium-voltage switchgear is available for partnership. We are open to discussing collaboration models and can arrange a meeting to define scope, market approach, and next steps. Please reach out to your local ABB contact or fill out this form - one of our team members will get in touch shortly.
After assessing each candidate’s needs, capabilities, and market potential, ABB provides a comprehensive toolbox that includes digital assets, data and content support, eCommerce ready materials, and best practice guidance. The specific mix of tools is defined together with each partner to ensure they receive the resources most relevant to their digital strategy and growth ambitions.