A global network with local expertise for best solutions
At ABB, we believe that lasting partnerships are essential for progress. Our Motion OEM Hubs serve as dedicated centers of expertise, designed to foster close collaboration and hands-on support. ABBs experts ensure that every interaction boosts success by aligning our solutions with the unique needs of each Original Equipment Manufacturer (OEM).
8 Motion OEM Hubs around the world with over 50 experts working closely with global and medium-sized OEM partners, helping them become more productive, efficient, and sustainable so they can outperform. From Europe to Asia and beyond, customers can expect high-quality support.
We outrun your yesterday
The ABB Motion OEM Hubs build a huge global platform with in-depth application knowledge. Our application engineers’ program, test, measure and validate solutions based on the OEM requirements and create a prototype using ABB’s standard products. They customize hardware and software to meet specific customer needs, ensuring fast application engineering with excellent results for the ease of use.
Examples for OEM hub activities are energy flow management, highspeed solutions in heat pumps and datacenter applications, solutions for press manufacturers, modularity and hardware customization of drives for minimizing downtimes, support on third parties’ products as well as bundling with PLC Automation. Not matter which application need you might have – let’s talk to outrun your yesterday.
How our experts collaborate for innovation
Each hub leverages its unique regional application strengths to deliver comprehensive, tailored solutions – combining global consistency with local insight. Through a networked approach, multi-disciplinary teams from different hubs share insights, best practices, and technical know-how.
Development, validation and integration of hardware and software components for specific applications using ABB’s standard products. This global-local synergy ensures that no matter where you are, you receive access to our expert’s community.
Expert dialogues and inspiring physical space for study and implementation (showroom, labs, test facilities). By focusing on collaborative innovation, our Motion OEM Hubs deliver reliable solutions that makes a real impact to operate more productively every day.
Deliver fast and customized application engineering. Each hub leverages its unique regional application strengths to deliver comprehensive, tailored solutions in an agile way – combining global consistency with local insight for optimal collaboration.
Welcome to the OEM Hubs
OEM Hub Central Europe
The Motion OEM Hub Central Europe is located in a brand-new building in Mannheim / Germany and offers showrooms, application labs and training facilities for co-creation and outstanding customer experiences. The experts share their domain expertise for 9 countries in various applications like cranes, winches, highspeed compressors, Rubber & Plastic, textile a.o.
OEM Hub Southern Europe
OEM HUB for South Europe is located in Milan / Italy and supports serial OEM customers in 12 countries creating solutions for machinery applications. It is a fast incubator and application SW development center.
OEM Hub Northern Europe
The Motion OEM Hub Northern Europe (NEU) is in Finnish capital of Helsinki. It offers a showroom for ABB motion solutions as well as many application labs for developing and testing. Helsinki factory's closeness and co-operation will ensure that resources are world class.
Six experts give high-level support on product validation for OEM customers and their requirements focusing on Motion Package and Software development (e.g. ACS880 drives).
OEM Hub USA
Motion OEM hub US aims to become the preferred partner for OEM Drive and Automation solutions in the United States, through unparalleled domain expertise in drives and their applications, expansive automation knowledge and portfolio depth, backed by our best-in-class customer support and service.
Located in a brand-new facility in New Berlin, Wisconsin, the 220,000 sqft (20,400 sqm) of production, R&D, laboratory, and office space expands our capabilities to serve the OEM market in North America. The new applications laboratory allows us to evaluate solutions in a real environment mimicking customer load and control conditions, allowing OEMs to see our solutions in action.
Core competencies are Artificial Lift, Extruders, Centrifuges, Fans, Crane Hoist Winch, General Machinery, Compressors, Pumps, etc.
OEM Hub Singapore
The OEM Hub in Singapore supports dedicated segments — Machinery, F&B OEMs, HVACR, Cranes, and Marine — for 11 countries across the Asia Pacific region (excluding China and India). The hub focuses on drives (particularly the ACS880 series), specific types of motors, and the PLC Automation portfolio. Its test facilities enable system simulation involving PLCs, drives, and motors. Additionally, the hub features a dedicated ship-to-shore demo crane and an ultra-low harmonic drives demonstration set-up.
OEM Hub India
The Motion OEM Hub in India is located in Bengaluru in ABB’s Peenya facility, catering to Sri Lanka and Bangladesh as well. The team focuses on helping in packaging drives, motors and PLCs for local customers’ customized needs, material handling applications like cranes and servo drives for positioning applications. Supporting local channel partners and original equipment manufacturers (OEMs) from pre-sales through post-execution, the team helps local industries increase their productivity.
OEM Hub China East, Central, Southwest
The Motion OEM Hub of East/Central/Southwest China team has 14 application experts based in 6 different cities to be closer to customers and quicker response. They provide product support and package solution support for OEM customers including drive, PLC and servo system. There is a showroom in Nanjing for ABB package solution OEM machine demonstration, application test and development.
OEM Hub China North, Northeast, Northwest, South, Xinjiang
Beijing ABB Drive Products Application Center is located within the factory of ABB Beijing Drive Systems Co. Ltd. It aims at providing excellent customer experience and innovative motion control solutions for customers. It integrates application debugging, function simulation and customer training to provide total solutions based on applications for customers.
Collaborate with our experts
There are two ways to collaborate with our experts: either contact ABB sales in your country, who will direct you to the right OEM hub for your needs, or click the button below and fill out the form to help us connect you with the right experts more quickly.