Why it matters

<p>Circularity is no longer a side initiative. It’s about competitiveness. Choosing ABB’s circular approach means improving performance and profitability today – while investing in a future that’s leaner and cleaner.</p>

Reducing environmental footprint

<p>Designing with responsibility, sourcing materials ethically and engineering products for repairability, reusability, and minimal waste to support measurable progress across ESG priorities.</p>

Improving business value

<p>Reducing costs, improving efficiency, extending asset life, and unlocking value across the value chain.</p>

Enabling lasting success through collaboration

<p>Working side by side with customers to tailor strategies that deliver long-term results, driving both circular value and business edge.</p>

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The value to our customers

From reliable and efficient products, smart diagnostics and upgradable systems to responsible sourcing and end-of-life strategies, we help industries preserve resources, extend product life, boost operational efficiency and resilience, and reclaim material and economic value in innovative ways.

Facts and figures

We co-develop circular strategies with our customers – grounded in their business needs and built to deliver long-term results. Because lasting success requires collaboration across the entire value chain.

Designed to reduce 246 tons

<p>of CO₂ emissions cut annually by <a href="https://new.abb.com/news/detail/131096/net-zero-in-action-abb-powers-gsks-sustainability-leap-in-singapore" rtestyle="none">GSK’s Tuas South site in Singapore</a>, through a comprehensive energy efficiency strategy - including fleet-wide appraisals and the installation of 65 ultra‑efficient motors combined with variable speed drives.</p>

Designed to reduce 8,000 €

<p>annual savings on the electricity bill.&nbsp;<a href="https://www.abb.com/global/en/areas/motion/campaigns/7-reasons-to-select-to-a-2-in-1-motors">Plug-and-play LV Titanium platform</a> enables one-person installation, cuts setup costs and space.<a href="https://www.abb.com/global/en/areas/motion/campaigns/7-reasons-to-select-to-a-2-in-1-motors"></a></p>

Designed to last 30%

<p>reliability improvement and 12-years lifetime extension&nbsp;<a href="https://new.abb.com/news/detail/116623/paper-mill-improves-reliability-by-around-30-through-abb-drive-modernization-service">at a paper mill</a> via ABB multidrive modernization.<a href="https://new.abb.com/news/detail/116623/paper-mill-improves-reliability-by-around-30-through-abb-drive-modernization-service"></a></p>

Designed to last 10-year

<p>lifetime extension of the wind tunnel for <a href="https://new.abb.com/news/detail/121133/abb-drive-modernization-gives-nasas-wind-tunnel-a-new-lease-of-life">NASA at its National Transonic Facility (NTF)</a>, by upgrading select components inside the existing footprint with the latest ABB technology.<a href="https://new.abb.com/news/detail/121133/abb-drive-modernization-gives-nasas-wind-tunnel-a-new-lease-of-life"></a></p>

Designed to outperform 4,000+ kg

<p>of CO₂ avoided each year and 2,560 € in annual electricity savings. <a href="https://www.abb.com/global/en/areas/motion/campaigns/ie6-synchronous-reluctance-expanded-range">By switching from IE4 to ABB IE6 Hyper-Efficiency SynRM motor and drive</a>, customers enjoy a magnet‑free, rare‑earth‑free, 98% recyclable design that pays back in months.</p>

Designed to outperform 99.13%

<p>energy efficiency achieved.&nbsp;<a href="https://new.abb.com/news/detail/126290/abb-motor-sets-new-world-record-by-achieving-9913-energy-efficiency">ABB’s large synchronous electric motor created for a steel plant in India,</a> helps the customers reduce electricity usage, operating costs, and total cost of ownership.<a href="https://new.abb.com/news/detail/126290/abb-motor-sets-new-world-record-by-achieving-9913-energy-efficiency"></a></p>

Designed to outperform Up to 30%

<p>energy savings through ABB’s strategic investment in <a href="https://new.abb.com/news/detail/131643/abb-invests-in-octaipipe-to-partner-in-ai-optimized-energy-efficiency-for-data-center-cooling">OctaiPipe</a>, a UK-based innovator in AI-driven software for optimizing data center cooling systems.</p> <p>&nbsp;</p>

Designed to be reborn 99.4%

<p><a href="https://new.abb.com/news/detail/129586/abb-unlocks-novelis-circular-edge">material recovery achieved</a>.&nbsp;Remaining 0.6 percent directed to waste-to-energy plants, 0 to landfill.<a href="https://new.abb.com/news/detail/129586/abb-unlocks-novelis-circular-edge"></a></p>

Designed to be reborn 30‑year

<p>truck life extension, by <a href="https://new.abb.com/news/detail/115852/nuh-cement-and-abb-complete-retrofit-of-haul-truck-from-diesel-to-zero-emission-fully-electric-propulsion">NUH Cement</a> with ABB electric retrofit, while cutting ~100,000L diesel and 245t CO₂ annually.</p>